FEED BACK: TWITTER

I have created a Twitter account for our short film Dreaming Daisy. This exposure will be extremely useful as it is a perfect way to gain honest feedback, allowing us to create the best possible products ( short film, film poster and a radio trailer).


Many films nowadays use Twitter to market their product and reach their audiences. For example the film Suffragette https://twitter.com/suffragettefilm  tweeted up to seven times a day during October prior to theatrical release,on 12th October 2016. The Twitter feed was started in January 2014, shows nearly 500 tweets and gained a following of over 7000. This shows how it successfully communicated with its target audience, as I hope to do with my film Dreaming Daisy . For David Gauntlett, web 2.0 entails this sort of interactivity were mainstream media can communicate directly with audiences who can be involved interactively for example, by following, retweeting or contributing to the conversation. For me, the interactivity that I hope for is to elicit feedback. 

For Alan Rusbridger, the Guardian editor in chief, Twitter matters for media organisations in several important ways, as he set out in his Andrew Olle lecture (19 November 2010). He calls it ' A fantastic form of marketing' because it builds a community of followers, drives traffic and drives engagement. If my target audience likes what they see they can tell others about it as Rusbrigers says 'if they really like it, it will, as they say so viral'. Rusbriger points out that if he gets retweeted by one of his columnists, Charlie Brooker, he instantly reaches a further 200,000 but if Guardian Technology picks it up it can reach an audience of 1.6 million and if Stephen Fry notices it, it goes global. Whilst I realise that my small budget film will not reach mainstream audiences, I can still use Twitter for the same purposes. 

Rusbridger points out that Twitter is a level playing field on which even unknown writers who may speak to small audience can be republished if they have interesting things to say. I hope that my short film will tap into the youth audience's interest in blogs about life style choices popularised by bloggers such as ...... as well as the current vogue for 'bucket lists'. 

Twitter creates communities around particular issues, people, events, ideas or subjects. Rusbridger says that 'they may be temporary communities, or long-term ones, strong ones or weak ones. But I think they are recognisable communities'. I believe that because my film features a young women who battles illness bravely, it is a recognisable  format of contemporary inspirational media products that help and inspire people to survive challenges illnesses and life threatening conditions.