RESEARCH: ANALYSING FILM POSTERS
I have researched into different types of short film posters and analysed them by looking at, textual codes, design and layout and visual codes.
High Maintenance:
The first key feature of their poster is its theme and its main colour being black. I think this is immediately suggesting the genre of the film to the audience.
Secondly, the extreme close up picture of a women's face then shows and suggests the type of characters that appear in the film. This image could also result in both men and women. As a young women would attract the male audience and the female audience would be able to relate to the women on the poster.
The Crush:
I have also been investigating into the short film 'TheCrush'. Straight away the audience are shown that the young boy shown in the picture on the poster is a key character in the film.The photo shows a young boy in an empty classroom, this implies that the boy is in a dreaming world of his own, this is shown by the boys relaxed body language. Furthermore the lighting creates a light, dreaming effect. This poster is useful research for my partner and I as our short film is called 'Dreaming Daisy' and this poster shows features that suggest a dreaming theme. The text that the title is written in is also very important in expressing that the boy is in school as it looks as though it is written in white black board
However, when reseaching short film posters I realised that many short films due to the low budget do not have film posters. But I wanted to analyse some posters that were more of the genre that I am trying to create ( chick flick/ romance). This resulted in me analysing The Fault In My starsposter and Love Rosie.
The Fault In My Stars:
Love Rosie:
CONSTRUCTION: FILM POSTER PHOTOSHOP
Today I continued to work on my short film poster. After photographing our main character Daisy I opened it into Photoshop.
The first step was to use the lasso tool to cut out the figure of Daisy, and transfer it onto a new layer.
Next I chose a background colour and made sure that the image and the background were blended together.
Next I created a new layer and inserted a text box. In this text box I wrote the word dreaming multiple times. However I then decided that would look more effective if I changed the size of some of the text.
CONSTRUCTION: FILM TITLE FONT
Today my parter and I visited the DaFont website in search of a font for our title of our film. We saw it as very important that we chose one that we liked as to create synergy it would be used in both our film and on our posters. Although firstly I thought that it was important to look into popular fonts used in other films before looking at my own. I visited the Just Creative website that shows different types of fonts used in major Hollywood films and how they related to their genre.
Originally we liked these fonts:
In particular we liked the font called Daisy Mae, however when I tested it out on my poster it did not stand out enough against the colourful background.
Originally we liked these fonts:
In particular we liked the font called Daisy Mae, however when I tested it out on my poster it did not stand out enough against the colourful background.
After noticing this when looking at more fonts we had a better idea of what we needed, something that would be bold and stand out on a strong background. We then chose these three and have decided on Flowers For You.
You gather together all your work on your individually designed poster to show the development of ideas: you carefully research the genre, show evidence of close analysis of film posters, presented beautifully in Emaze. You emulate the genre conventions that you have identified. Your three pieces (film, poster, radio trailer) are cohesive. Significant visual codes from the film appear in the poster: the protagonist's joy in life, her face turned towards her dreams but away form the viewer to mask the underlying pain of the terminal illness. The sugar pink is apt for the genre. The power of this poster is the strength of its composition, striking vertical line dividing Daisy's dreams for her reality, using a punchy yet feminine colour contrast. The target audience would identify with the pretty teenage girl.You include the billing block, social media, tagline, bold release date, fonts consistent with the film itself to create cohesion.
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