FEEDBACK:SOCIAL MEDIA

Feedback is an extremely important process when creating a film. It allows us to gain a response to our ideas so we can work out if we are reaching out to our target market or what we should be doing to improve our product so that it does. 

So far I have used social media accounts to gain feedback on the film poster I have created and thoughts about creating other social media accounts for example the idea of creating a snapchat account to keep fans up to date with the films progress. 

I first got feedback on my poster from the Dreaming Daisy Facebook page:

Whilst I know other film posters have a 'cluttered' look as they are shouting for the audiences attention, I tended to stick with my initial vision of a poster that had a strong, clean design. 
My theory behind the design was to fill the right side of the poster with font to represent Daisy's thoughts and hopes for life. Then the left side representing the harsh reality of her illness by being empty. 

FUZEL AND SOCIAL MEDIA

Fuzel and Social Media:

After setting up all of the social media accounts for our short film Dreaming Daisy, my partner and I wanted to give our audience something extra to be excited about, so we wanted to feeds our fans important information and create buzz for our film in an interesting and exciting way. for this we used Fuzel. 

Fuzel is a new app that allows you to created collages of photographs as well as editing photos by changing the effects, adding fames, stickers, labels and text. 
Below are a few of the Fuzels I have made that show our two characters completing some of Daisy's dreaming and aspirations on her bucket list. 

After creating these images on Fuzel I can now use them on the Dreaming Daisy social media pages to create buzz and grab our audiences attention!! Also as our target audience is teenage girls I thought it was externally appropriate to use a tool such a Fuzle because it is an app that our main character Daisy would use and that would appeal to our target audience. 

They have also helped me engage our target audience by giving them the change to get involved themselves, by sending in pictures of them and their friends doing activities of their own personal bucket lists. Also by adding the hashtags (#dreamingdaisy and #bestie) to helps spread the word of the film all over social media and therefore increasing the audience. I have used both Facebook and Twitter. 

RESEARCH: NBC TOUR

When in New York last week, I went on a tour of the NBC Studios that located in the heart of Manhattan 30 Rockefeller Plaza. During the tour we visited lots of the main studios where programs such as The Tonight Show Starring Jimmy Fallon, Saturday Night Live, Late Night with Seth Meyers and NBC Nightly News. I found this very exciting but also interesting to see the sets being set up for the evenings filings. 

During the tour we had the exciting opportunity to use their tour studio. This allowed us to create our own late night talk show and gave us a taste of what it is like to be on the show or behind the scenes. 

Below is the late night talk show we created. 

QR CODE

QR Codes:

QR Codes are a digital barcode and they have much functionality. Today they have a number of purposes, including transport ticketing, entertainment, commercial tracking and product marketing. Commonly, you can find QR codes being used to send audiences to a specific website to promote that particular product.  QR Codes can be used to open a location on a map and direct you to it using Waze, to open a Facebook, Twitter or LinkedIn profile page automatically, to share a link or text via all social networks mentioned above, and even call a number using Skype. This is an extremely useful tool to use when distributing a film. In particular short film such as the short film ‘Dreaming Daisy’ that my partner and I are creating, as most of the time short film distributors are battling with their small budget. However, using a QR code can solve the problem, as they are free to use and direct your target audience directly to your product in a very easy and accessible way.

An example of a film that used QR codes to promote the film was the film Inception. marketers used the code to expand on the secrecy and sense of mystery that surrounded the film. Usually, movie QR codes lead to trailers and interviews, but QR codes on posters, T-shirts, fliers and other promotional material for Inception led to a fictional website called “What is dream share?” to help build the movie’s hype. 
The website Chris Thilk produced an article on the Movie Marketing Madness: Inception. The article mentioned the QR code:

Similarly our short film ‘Dreaming Daisy’ is based on dreams and aspirations. This example has inspired me with the idea to create a online space that the QR Code leads to where other teenage girls, just like the one seen in our film can list their dreams and hopes in life in a fun and exciting way.  I think that because it is a new digital advancement it will really appeal to our target audience of teenage girls because it would provide them with a sense of secrecy and safety when they are expressing their dreams. It is almost like writing in a diary they will never be found. 

A real life example of this type of idea is The Guardian A Letter To.... The is a space where people can anonymously post about matters that they need to 'get of their chest'. 

RADIO TRAILER: RESEARCH

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RESEARCH: RADIO TRAILER

Radio Trailer: Research 

Today I started my research into radio trailers. I thought the best place to start would be looking into the codes and conventions that make up a good radio trailer. This will provide me with a better idea as to what I need to add to my radio trailer for my short film Dreaming Daisy.

 I also looked into the importance of having a radio trailer and how it helps to distribute the film. From my research I understood that radio adverts have a different effect in comparison to another distribution style because, it has more of a focus on what is being said and creates a picture for the listener, but also allows the listener to use their imagination.

Radio Trailer Codes and Conventions:

•      Voiceover, with hints of sounds/ or speech from the film.
•       Information at the end of the trailer, as to where and when you can view it. Possibly        the viewing certificate.
•       The films slogan.
•        Sound effects if appropriate.

Next I looked into radio trailers for films using the 1970s radio adverts for cult movies. I watched few of them on YouTube and noticed that lots of them have a formulaic structure. Introductory soundtrack (normally a sounds that is recognisable specifically to that film).Sounds that relate to the film that provides suggestions to the plot and gives the audience a taste of what the rest of the film will be like. Concluding information such as the release date and where is can be viewed.

The Rocky Horror Picture Show:

The trailer opened with an enthusiastic voice saying different statements that would catch the audiences attention and make them listen to the rest of the trailer as they are things that would be appealing to a audience, ‘thrills and chills’ and ‘gorgeous girls’.  This opening also helps to signify the genre to the audience as a fun film with a cheeky side; this is also established by the cheers and party noises in the background.

Through out the rest of the trailer there are some of the well-known songs from the Rocky Horror Show being played. The most to be played is ‘Time Warp’ the most famous song from the show. This will lure in any already existing fans. However it also provides a taste to those who are not familiar with the film or the music as to what it will be like. Next the narrator states that there are 18 songs in the show and where they are available, here he also mentions the certificate of the film (AA).

The trailer finishes with the narrator informing the audience of all the vital information about the film, such as where and when it is being shown.

Jaws 2- Radio Trailer: 

The trailer opens with a narrator stating ‘the legend continues’ in a very low dramatic voice. This automatically grabs people’s attention as the word ‘legend’ suggests the genre of the film as action or adventure. Also the word ‘continues’ shows that this film is a sequel and will already have a market audience.

The well known theme tune of Jaws is played in the background, again this will suggest the genre of the film to the audience but also it will attract the already existing audience. Next dialogue is played ‘That’s a shark’ and it has been taken from the actual film, this provides the audience with a taste of the film and a hint of what is to come. The trailer finishes with the narrator telling all the vital information about the film such as where and when it is being shown, 'in the west end and all over London NOW' and the rating it has been appointed, 'certificate A'.

Friday The 13th Trailer:

The trailer opens with screams and shouting that have been taken from the actual film. This implies the genre of horror to the audience; it also provides the audience of a taste of what is to come.  Next a narrator in a low creepy voice ‘ Ask anyone who was brave enough to watch Friday The 13^th on Friday the 13^th … they will tell you they were terrified, over and over and over and over …’ before the narrator has finished speaking he is interrupted by more screams and shouting. This is again implying to the audience that in the film is full of unexpected frights and interruptions.  The narrator states ‘ Friday the 13^th we dare you to see this film’. This statement will lure the audience into cinemas to watch the film because they will feel challenged to go and see the film and it will attract ‘thrill seekers’. At the end of the trailer the narrator states the information as to where and when the film can be viewed and its certificate (x).