RESEARCHING: SHORT FILM POSTERS

When researching into short film posters I also looked into the Visual Hierarchy in poster design. 
Visual Hierarchy is a technique uses in advertising. It is the order that the human eye follows when recognising what it observes. 
Leaving the eye through visual paths:
1. The Guntenburg Diagram 
This describes a pattern when the eyes move through when looking at evenly distributed, homogenous information. This works best to text- heavy projects. The Gutenburg diagram divides the layout into 4 quadrants :

• Primary Optical area (top left)
• Strong Fallow area ( top right)
• Weak Fallow area (bottom left)
• Terminal area (bottom right)

This pattern suggests that the eye will sweep across and down the page in horizontal movements.

2. Z- Pattern Layout 

This pattern follows Z- Pattern layout. Readers will start in the top left and move down in a zig zag motion. 

The Z pattern is good for simple designs with a few key elements that need to be seen. 

3. Golden Triangle Pattern 

Z pattern leads to the golden Triangle pattern. If you take the first horizontal and first diagonal movement and then close the shape you end up with a right triangle. The triangular area at the tip of the page, will be the area most seen and the pattern suggests your most important information need to be placed inside it. 

After understanding these visual hierarchies I then went on to specifically look at short film posters.

In this Emaze, I present my research on several short film posters: High Maintenance and The Crush 
IN addition, I show my knowledge and understanding of the visual hierarchy of poster design.